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WemakemotionforproductsLaunch & product filmsfor tech, Web3 and AI2024 — 2026thatship.

Launch films11
Views470K+
Fastest delivery2 days

HyprixAsgard FinanceCelestiaPolynomialBenqiLucid LabsRiverSpectraGoDark

Watch the reel
(01)Showreel
Showreel · 2024—2026

(02)What a launch film buys you

What you're actually buying.

  1. (01)

    Look funded

    Your launch film is the first proof of how serious you are. It has to look like the company you're becoming.

    HyprixShown to national armies

  2. (02)

    Get understood

    A complex product made obvious in seconds, so people act instead of asking what it does.

    Polynomial120K+ views, millions in deposits

  3. (03)

    Get seen

    Openings that stop the scroll, and cutdowns that keep the campaign running for weeks.

    Asgard Finance300K+ campaign views

  4. (04)

    Ship on time

    A master film plus every format, on your date. Even when that date is two days away.

    CelestiaEvent film in 2 days

(04)Ship on time(03)Get seen(02)Get understood(01)Look funded
(03)Selected work

Films that moved the numbers.

Result

300K+

views across the campaign, plus 30+ personalised investor videos

Asgard Finance

2025

Launch film & investor campaign

Brief
A launch that needed to land with users and investors at the same time.
Approach
We directed the launch film, then built a personalised video system from the same visual language for individual investors.

Result

120K+

views, alongside millions in deposits on the chain

Polynomial Chain

2024

Launch film · 3D motion

Brief
A derivatives superchain with a lot of moving parts, launching to traders who scroll fast.
Approach
3D motion that turned each layer of the stack into an object you can watch working.

Result

National armies

the audience Hyprix screened the film for

Hyprix

2026

Launch film

Brief
A defence-tech launch that had to look as serious as the hardware.
Approach
A high-energy launch film pairing product storytelling with bold, dimensional motion.

Result

2 days

from brief to final film, for their event announcement

Celestia

2024

AI + 3D event film

Brief
A billion-dollar network needed a film for its event announcement, fast.
Approach
AI-led imagery and dimensional motion, directed and delivered on an event deadline.

More work

7 films

Lucid Labs

Creative direction

50K+ views

2024

Apollo by Viritivity

Stage visual

2026

Stratosphere

Motion launch

2026

GoDark

Motion design

2025

Benqi

Motion design

2024

River

Motion design

2024

Spectra

Motion design

2024

(04)Services
  • (01)

    Launch films

    Product narratives shaped into clear, high-energy films built for attention.

    Hero filmCutdownsTeasers
  • (02)

    3D + AI motion

    Purposeful hybrid visuals that expand the creative range without losing craft.

    3D scenesAI imageryLook development
  • (03)

    Creative direction

    A coherent visual idea carried from early exploration through final delivery.

    ConceptStyleframesArt direction
  • (04)

    Motion systems

    Repeatable, programmatic video systems for campaigns that need to scale.

    TemplatesPersonalised videoCampaign kits
(05)Process

No surprises between brief and launch.

  1. (01)Day 1

    Intro call

    We talk through the product, audience, launch date and where the film will live.

  2. (02)Week 1

    Concept & script

    A clear narrative and visual direction, agreed before any animation starts.

  3. (03)Week 1–2

    Styleframes

    Key frames that lock the look, so there are no surprises in motion.

  4. (04)Week 2–4

    Animation & sound

    Full production with review rounds at clear checkpoints.

  5. (05)Launch

    Delivery

    A master film plus cutdowns sized for X, LinkedIn and stage.

(06)Contact

Let's show them what's inside.

Tell us what you're launching, who needs to care, and where the film needs to live. We'll reply with the right next step.

akshay@cutaway.studio
Book a 30-min call
What do you need?
Budget

Opens your email app with the details filled in.

Or just grab 30 minutes.

Pick a time that works. Bring the launch date and whatever you have so far; we'll tell you what the film should do.